Looking for efficient routes to keeping your Texas vacation rental booked year-round is important in reaching our business goals. The following are five things you can do that are sure to elevate your business while providing guests with top-tier experiences as well.
Edit Your Listings Regularly to Fit the Season and Local Events
Your vacation rental in Texas sits in a location that’s brimming over with activities and attractions for travelers to enjoy year-round. The only thing is, they might not know that right away unless you make the effort to let them know just how conveniently located your property is. Updating your property listings regularly to match both seasonal and annual events in the area is vital to keeping your vacation home booked year-round. Travelers head to Texas at different times of the year for different reasons and filling up those reservations means anticipating why they’re heading this way and what they might need in advance. Update your property listing to include just how close your home is to entertainment venues, holiday events, or places that are ideal for enjoying depending on the time of year they arrive. This lets travelers know you’re committed to a customized stay and understand the area’s appeal no matter when they arrive.
Invest in the Extras That Make All the Difference
In such a dynamic vacation rental market, Texas property owners are going to need to really showcase something “extra” to grab the attention of guests year-round. Oftentimes, this means making an investment in features and amenities that go above and beyond with the assurance that the subsequent bookings will cover the cost in the long run. This could be investing in fun details like pools and hot tubs or creating a luxurious outdoor space with a fire pit for guests to enjoy as a group of family or friends during their stay. Smart features are a big draw to travelers year-round whether this applies to televisions, home security, or overall entertainment options like sound systems and appliances. The idea is to make your vacation rental an oasis of fun that’s just as appealing to your guests as time spent out exploring! That means you don’t want to shy away from options like including a Netflix subscription use into a stay or building a game room complete with a pinball machine or pool table. The details truly stand out in a competitive market.
Be Sure to Market to Business Travelers Too
It’s easy to assume that those who are booking stays in your property are in town for the vacation fun exclusively. These days, that’s just not the case and for rental homeowners, this can be a huge draw year-round. More than ever, business travelers and remote working employees are hitting the road and taking their responsibilities to new destinations. This is a huge opportunity to market your rental to those who are looking to work and play during their stay. Highlight high-speed internet or the inclusion of Wi-Fi in your property to let business travelers know they’ll have everything they need to get the job done well no matter when they arrive. The inclusion of an office in your Texas rental can be a big draw for those who are working remotely and don’t forget to mention that having a full kitchen in your home means they can customize those lunch and snack breaks according to taste.
Include Helpful Planning Resources
When your guests know that you’re an area expert, they’re sure to return time and again. Keeping your property booked year-round could come down to something as simple as placing a book of local suggestions, stops, and activities in the entryway for visitors to enjoy and browse upon arrival. If you’re not up for creating a tangible resource like this, be sure that you provide options for accessing a concierge-style team that can help customize their stay and keep them coming back for more! There’s a good chance you’re excited about the city you host a vacation rental in, so there’s no reason to keep that to yourself. Enthusiasm is contagious and offering up insightful information on stops, eateries, and events is a good way to create a more personalized experience from start to finish.
Take Time to Price Competitively
The vacation rental market in Texas is always fluctuating and staying ahead of the pricing curve is a great strategy for attracting visitors year-round. You’ll need to make adjustments according to high travel season and off-season numbers, but things can change monthly, weekly, or daily too. Keeping up with those changes and making sure your property is priced competitively is going to provide an appealing option for guests. It’s also good to consider offering deals from time to time and even reducing minimum night requirements when other properties in the area might be doing the opposite.
Reach Out to Porter Today
Whether you’re new to the vacation rental industry in Texas and excited to give it a try, or you’re looking to elevate your current business venture, the team at Porter is here to handle all of your property management needs. Reach out today to learn more about our vast array of services and how we can help you make profitable moves and reach your business goals with ease.
