More travelers than ever are on the hunt for customized stays when they travel to new destinations. This often means swapping out traditional hotels for the personalized comfort of a vacation rental instead. While the experience can be much more fulfilling or guests, it’s also an opportunity for property owners to boost their business in the Texas Property Management. But in a competitive marketplace, understanding how to make your property stand out from the crowd is vital. The following tips can help you elevate your listing and help guests have an amazing stay at the same time.
Consider the Location if You Haven’t Purchased a Property Yet
If you’re looking to purchase your vacation rental, making the most of your marketplace standing means picking the right property location. The more desirable the locale, the more guests you’re likely to see step through the door year-round. Picking a vacation rental to purchase that offers up a sense of privacy while making it easy to reach area attractions is the key to success. You’ll also want to make sure you’re purchasing pa property in a safe area where guests from across the map can enjoy the peace of mind they deserve while booking a stay.
Include Amenities That Go Above and Beyond
As the vacation rental market becomes more dynamic, including amenities in your rental that go above and beyond becomes more and more important to standing out in the crowd. Guests will likely be looking for all of the essentials in the way of bedding, linens, cooking items, and furnishings as well as the fun extras that make all the difference in a stay. If you’re able to upgrade outdoor living to include features like fire pits, sprawling decks to highlight the view, or even a hot tub, you’ll find your occupancy rate rising simultaneously. Another great extra to include is gear for making the most of area fun. If your property sits near water, consider including a kayak or canoe use into a visit for guests. Digital details matter too. Homes that have access to wi-fi and high-speed internet, come with large televisions or include video game consoles for guest use often have a way of attracting more attention too.
Make Sure You Take Amazing Marketing Photos
Having an incredible vacation home to offer guests is great. Including top-notch amenities makes it even better. But it’s all lost on potential guests if they can’t see the proof in the pictures. Making the most of amazing marketing photos is the ticket to more bookings for vacation rental homeowners. While it may be tempting to cut costs by taking photos yourself, this is a financial mistake. Investing in professional marketing photos is a must if you want to show potential guests the absolute best your home has to offer. This comes after your home has been professionally staged and all of the best features are put front and center. Don’t forget, lighting, color, and angle all matter when it comes to putting your home in the spotlight.
Cast a Wide Listing Net
These days, potential guests aren’t just looking in one particular place for the vacation home of their dreams to book. They’re looking across the board which means your vacation rental needs to be everyone all at once. It’s important to list your rental on a variety of rental sites big and small alike. This increases the likelihood of bookings in the off-season and gets your property in front of a more diverse listing of potential guests too.
Provide Top-Tier Customer Service
A great stay comes down to customer service. Even the most beautiful and luxurious vacation rental home might not receive a great review if customer service isn’t included in the experience. Homeowners looking to boost their business and stand out will want to reap the benefits of 5-star reviews and referrals online which are born from exceptional service standards included. Be willing to be a full-time concierge for your guests and provide the extras that make the difference to see the positive and profitable results.
Set a Competitive Price
Understanding market fluctuations is key to standing out. Vacation rental owners need to price their rentals competitively compared to other similar homes in the area. This means keeping up with market trends and staying ahead of the curve in real time on behalf of your guests.
Work with a Property Management Team
Knowing how to make your property stand out in the vacation rental marketplace can be tricky. Working with a vacation rental property management team can eliminate the stress and streamline the process from start to finish! When you’re looking to let the experts handle the details that matter most, Porter has you covered. Reach out today to learn more about our full suite of Texas property management services and how we can help you take your vacation rental business to the next profitable level of success.
